From a transformation of CoverGirl to prioritising 'social listening', Coty is pushing ahead with ambitious plans for its consumer brands this year
As Senior Vice President of Coty Consumer Beauty for North America, Shannon Curtin oversees an expansive portfolio that includes some of the most recognised beauty brands, such as Sally Hansen, CoverGirl and Clairol.
Eight months after the finalisation of the Coty and P&G merger, which resulted in 43 brands shifting from P&G to Coty, Curtin says her focus is on the digital space, connecting with consumers via augmented reality and facilitating quick-to-market products based on the hottest current trends.
Curtin was in Los Angeles, US, recently when she caught up with Cosmetics Business about the comapny's plans for its consumer division.
How are Coty's consumer brands doing?
For us, it's always been about: 'What's the soul of Coty? What do we want to stand for?'. We are lucky that we have brands that are loved in the marketplace. CoverGirl has ranked as one of the most popular brands on the market. We are all delighted by that. We've been thinking about what else we can do to continue being different in that space. It's about opening up the . . .
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