Coty sets up joint venture in Brazil

Published: 22-May-2013
Distribution Finance

The venture will see Frajo Internacional distribute and market Coty mass and masstige brands in Brazil’s retail channel


Coty has made further inroads into the Brazilian market after forming a joint venture with Brazilian cosmetics distributor Frajo Internacional. The venture will see Frajo distribute and market Coty mass and masstige brands in Brazil’s retail channel.

Currently, Coty has a partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor in the country representing its prestige products.

"Brazil is one of the largest markets in the beauty industry," said Michele Scannavini, CEO of Coty. "Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market."

Frank Lund, Frajo's founder and CEO added: "Joining forces with Coty and benefiting from their expertise is an important step in strengthening Frajo's position as a leading cosmetic distributor in Brazil. Coty's unique portfolio of brands will provide our customers with more choice."

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