Cowshed beats competitors to win United Airlines contract

The brand will supply amenity kits to United Global First and United Business First

Skin and body care brand Cowshed has been selected from nearly 100 beauty brands for a collaboration with United Airlines to offer amenity kits to United Global First and United Business First passengers on long-haul international flights to and from the US.

Launching on 1 August, Cowshed will also appear in other United Club locations and airline lounges worldwide. “Soho House's Cowshed skin care products – which received very positive feedback from customers and flight attendants – will be a fresh addition to the products and services we offer premium cabin customers on United Airlines,” said Tom O'Toole, United's Senior Vice President and Chief Marketing Officer. “This is another step in enhancing our customer experience in flight and on the ground.”

Each of the newly redesigned amenity kits will include the brand's Cow Pat Moisturising Hand Cream, Lippy Cow Natural Lip Balm, Chamomile Refreshing Towelette and other items, such as ear plugs and socks, sourced to provide extra comfort for passengers. In addition to an in-flight presence, Cowshed products will also be available in United Club shower facilities, United Global First Lounges and United Arrival Lounge.

Supported by the hashtag #FlyHighWithCowshed, the partnership with United is the latest in a series of ventures for Cowshed as part of Soho House & Co, with the brand expanding its global reach with launches Soho House Chicago, Soho House Istanbul and Soho House Farmhouse in Oxfordshire; more expansion plans are in the pipeline for the next few years, with launches Soho House Amsterdam and Soho House Barcelona to follow in 2016 and 2017 respectively.

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