Cruelty Free International addresses future of animal testing in China at Leaping Bunny-backed conference

By Austyn King | Published: 4-Nov-2019

CEO Michelle Thew will speak at the Oriental Beauty Valley International Cosmetics Conference in Shanghai alongside L'Oreal, Unilever, Procter & Gamble, Estee Lauder and Shiseido

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Cruelty Free International is promoting its mission to end animal testing in China as it takes its Leaping Bunny Pilot Project to the country’s Oriental Beauty Valley International Cosmetics Conference.

Taking place between 2-4 November in Shanghai’s Fengxian district, the conference brings together more than 100 leading beauty brands to explore the latest industry trends, with this year’s theme Beauty, Everywhere focussing on the development of international cosmetics brands and how local Chinese brands can compete.

As part of the conference, Cruelty Free International CEO Michelle Thew is set to

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