Pure Beauty

Deciem announces opening of first UK store

Published: 24-Feb-2017

The company is to move into its 'second home' next month with more openings throughout the year

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Deciem is set to open its first standalone store in the UK next month. The umbrella brand, which owns industry favourites The Ordinary and Niod currently has eight stores globally, with the company set to expand to a total of 14 by the end of spring.

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