Pure Beauty

Does the trend for fermented beauty have a shelf-life?

Published: 19-Jan-2016

Bacteria-rich beauty products have found a niche due to their purported skin benefits

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Arm in arm with the wider trend for fermented foods, bacteria-rich beauty products are finding their niche

Another Asia-derived beauty craze appears to have hit Western shores. Now fermented beauty products are tipped to be the next big trend in cosmetics – but are consumers likely to catch on?

The New Natural report by The Innovation Group predicts that skin care brands will increasingly adopt the trend due to the associated health benefits of fermented foods.

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