Does the trend for fermented beauty have a shelf-life?


Bacteria-rich beauty products have found a niche due to their purported skin benefits

Arm in arm with the wider trend for fermented foods, bacteria-rich beauty products are finding their niche

Another Asia-derived beauty craze appears to have hit Western shores. Now fermented beauty products are tipped to be the next big trend in cosmetics – but are consumers likely to catch on?

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The New Natural report by The Innovation Group predicts that skin care brands will increasingly adopt the trend due to the associated health benefits of fermented foods. ...

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