It is a fact that if we want a youthful and attractive appearance, the skin needs to be flexible, soft, smooth and free of wrinkles; all features directly related to hydration. Constant external environmental aggressors such as cold temperatures, wind, air conditioning and habits including using harsh soaps, can leave the skin suffering a lack of water or insufficient levels to function properly. The skin changes from being supple, flexible, soft and smooth – a healthy look – to looking dry, flaky and scaly, which is clearly undesired.
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