Edgewell Personal Care acquires Bulldog Skincare


The male grooming brand founded by Simon Duffy in 2006 will now join the Wilkinson Sword, Banana Boat and Hawaiian Tropic family

Male grooming brand Bulldog Skincare for Men has been acquired by Edgewell Personal Care.

The company, which operates under Bulldog Skincare Holdings Ltd, is a British brand that specialises in products such as moisturiser, wash and shave gel.

It will now join the Edgewell Personal Care family of brands, which includes Wilkinson Sword, Schick, Skintimate, Banana Boat, Hawaiian Tropic and Wet Ones.

Colin Hutchison, Edgewell’s Vice President of Commercial International, said that Bulldog and its “challenger” approach to men’s skin care is a natural fit for Edgewell.

He said: “This acquisition creates opportunities to expand our personal care portfolio in a growing global category where we can leverage our large geographic footprint.”

Simon Duffy, who created the brand in 2006, added that Bulldog is “delighted” to join Edgewell’s portfolio.

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He said: “Since our founding, our goal has been to put a Bulldog product in every bathroom and we are confident Edgewell will help us deliver on this mission.”