Edgewell to acquire male grooming brand Cremo for $235m


The all-cash deal will see the US brand join Edgewell’s existing portfolio of male grooming brands including Jack Black and Bulldog

Edgewell Personal Care has entered an agreement to acquire male grooming brand Cremo for US$235m.

The brand, which sells beard, hair, shaving and skin care products, will sit alongside the company’s male grooming portfolio, which also includes Jack Black and Bulldog.

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Rod Little, Edgewell's President and CEO, said: "The men's grooming ...

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