Elemis' Gift of Gorgeous Skin 6 Piece Collection has broken QVC’s record for the most sold Elemis product on its website.
Nearly 125,000 sets were sold in just five days; 78,000 of those were snapped up on the first day and 45,000 gift sets were reserved before the product went live.
“We were thrilled to partner for another year with Elemis on creating this amazing Today’s Special Value (TSV),” said Sandra Vallow, Director of Buying – Beauty at QVC UK.
“To achieve another best ever sales result is the icing on the cake. The TSV collection was fresh and exciting for the customer offering a selection of old favourites and new products.”
The popularity of the kit was helped by QVC’s slash price.
Customers were able to purchase the gift set for under £45, a saving of £105 if all six products had been bought individually.
Noella Gabriel, Managing Director, Elemis said: “We are delighted that after 23 years with QVC our relationship continues to evolve in the most exciting ways whilst breaking records and exceeding expectations.”
This isn't the first time Elemis has achieved such success on QVC’s website.
In 2015 it broke the record for selling the highest volume of products over a 72 hour period.