Elequra harnesses power of rose periwinkle in new serum

By Emma Reinhold 12-Jul-2019

New Radiance Accelerator helps to reduce pigmentation and brighten skin

Bio skin care brand Elequra has developed a new serum claimed to be the first ever water-based gel serum of its kind.

New Radiance Accelerator (£98) promises to work on hyperpigmentation, skin tone, texture and fine lines and wrinkles with clinical results revealing a visible improvement to skin in only 24 hours’ of use.

Key to the formula is Peri-WM extract, a bio-engineered rose periwinkle that is claimed to be effective in reducing pigmentation and brightening the complexion.

The patented extract was created from raw ingredients grow on African farms where founder Nausheen Qureshi has direct access to the crops.

As a result, all ingredients are said to have no aquatic or environmental impact.

The formula also features a water soluble form of retinol to help reduce the appearance of pigmentation and fine lines and wrinkles, while two types of vitamin C ester help provide continuous free radical protection as well as stimulating collagen for up to eight hours.

Lastly, a high concentration of vitamin B3 works to reduce the appearance of enlarged pores and strengthen the skin’s barrier, and glycogen helps to hydrate and smooth.

The serum is available now from elequra.com and leading stockists.

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