Elizabeth Arden confirms foxy new fragrance agreement

The beauty giant inks fragrance agreement with vintage-inspired women's knitwear designer brand Wildfox Couture

Elizabeth Arden has signed an exclusive agreement with Wildfox Couture, an independent vintage-inspired women's knitwear designer brand, to develop and market its own line of fragrance products. “Partnering with Wildfox is an opportunity for us to expand our designer fragrance portfolio with a fastgrowing fashion brand that has a strong point of view and an incredible ability to relate to the young, fashion-forward consumer,” said Robin Mason, Senior Vice President of Global Fragrance Marketing at Elizabeth Arden.

The Wildfox fragrance is due to launch in the prestige channel in stores spring 2015 and will be distributed globally.