Estée Lauder lands on QVC for the first time with exclusive edition of best selling skin care product

Shoppers can get their hands on a limited edition 20ml variant of the beauty giant's cult Advanced Night Repair Synchronized Multi-Recovery Complex from the omnichannel retailer

Beauty giant Estée Lauder has made its debut on omnichannel retailer QVC in the UK, bringing shoppers some of its top selling products including an exclusive limited edition of one of its hero skin care products.

From today, customers can purchase a selection of the prestige beauty brand's cosmetics and skin care products from the company's website, including a 20ml version of the brand's Advanced Night Repair Serum exclusive to QVC.

Emmanuelle Noyer, Vice President & General Manager of Estée Lauder UK & Ireland, said: “We are delighted to be partnering with QVC to introduce our iconic new Advanced Night Repair Serum to their knowledgeable, loyal and beauty-obsessed community.

“QVC is such an established beauty and lifestyle network, making this the perfect partnership to reach new consumers across the country and immerse them into the world of Estee Lauder.”

Meanwhile, QVC will also share live and online educational content to inform consumers how to use the products and share the story of how the Advanced Night Repair Serum, first launched in 1982, became “the most popular beauty product in the world”, according to Estée Lauder.

Sandra Vallow, Director of Beauty Merchandising at QVC, added: “The QVC customer is highly knowledgeable and experienced when it comes to beauty so what better brand to offer them than Estee Lauder with their iconic product range?”

With prices ranging from £22-£79, QVC customers can shop 11 skus including Estée Lauder's exclusive 20ml Advanced Night Repair Synchronized Multi-Recovery Complex; Advanced Night Micro Cleansing Balm; Advanced Night Repair Eye Supercharged Complex; Micro Essence Skin Activating Treatment Lotion; Revitalising Supreme Global Anti-Aging Cell Power Crème; Perfectionist Pro Multi-Defence Aqua UV Gel SPF50; Perfectionist Pro Rapid Renewal Retinol Treatment; Bronze Goddess edp; Beautiful Belle edp; and the Pure Color Envy Color Replenish Lip Balm.

Read Cosmetics Business' interview with Vallow about how to land a brand partnership with QVC here.

Companies