Estée Lauder's new retail boss on the future of customer experience

The beauty shopping experience is more personal than ever and Estée Lauder Companies UK & Ireland aims to be at the forefront of the changing landscape, as Lesley Crowther explains

Lesley Crowther

Estée Lauder Companies (ELC) UK & Ireland named Lesley Crowther as its first VP of Consumer Engagement and Retail last month.

In her newly created role she for will be responsible for merging the beauty giant's online engagement and retail strategies to better cater for the modern customer.

But what does it take to revamp a multibillion-dollar business?

Here Crowther talks to Cosmetics Business about her career path, what she's hoping to accomplish in her new role and the future of the beauty shopping experience.

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