With consumers’ computer-literacy improved due to the pandemic, Clinique is leading the digital overhaul by bringing more in-store experiences online
The new Moisture Surge product with NFC-enabled packaging
Clinique is ramping up its digital capabilities with its first ever near-field communication-enabled (NFC) beauty pack.
Attached to its limited edition Moisture Surge 100H product, which is being fronted by “brave women from around the world”, the brand is driving consumer engagement with an exclusive platform.
Not even having to open their phone or their camera to access...
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