Exclusive: Paris Hilton talks fragrance and the future

The US actress, model, DJ and businesswoman talks to Cosmetics Business about her twentieth scent

Paris Hilton recently launched her 20th fragrance Gold Rush with Parlux Fragrances, after more than ten years in the industry, as she tells Cosmetics Business

What is special about your latest scent Gold Rush?
It’s completely different from any perfume I've released before. Just like I’ve grown up and matured, I also wanted my fragrance to do the same thing. It’s more romantic. It’s the first time we’ve ever used a guy in the campaign with me.

What are some of your favourite components of it?
When I pick out ingredients, I want to match the name and the mood of what I want to do. I was trying to find something sultry and sexy, that when you wear it it really stands out, when you walk into a room everyone can smell it. My favourite ingredients in it are vanilla and lemon zest.

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