Exclusive: TikTok talks fragrance in the world of digital

By Becky Bargh | Published: 2-Jun-2021

TikTok's Thuy Tao and Antonia Baildam explain how fragrance brands can find their footing in the digital world

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Thuy Tao and Antonia Baildam

Thuy Tao and Antonia Baildam

TikTok's rise as the new social media darling has captured the attention of beauty brands across the board.

With access to a digital-savvy fanbase and video content driving a influx of beauty influencers, the space has become a melting pot of discovery for beauty aficionados.

Over the last 12 months the site has seen a 500% hike in social commerce sales made through the app, beating out competitors Facebook and Instagram for growth of social selling.

So, how can this video-driven platform benefit the likes of fragrance brands?

In this exclusive insight, TikTok's Thuy Tao, Brand Strategist, and Antonia Baildam, Beauty Brand Partnerships, tells Cosmetics Business how fragrance brands can find their footing in the world of digital.

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