Faber-Castell Cosmetics has launched a line of unisex products that promise to help consumers of all genders look good and feel groomed.
The unisex The Better You collection is a ready-to-market concept comprising 11 high-end cosmetic pencils with formulations that support wellbeing and self-care.
The vegan formulas contain powerful skin care agents like squalene, Q10 and vitamin E, as well as a selection of natural oils, including shea butter, tea wax, and sunflower, sweet almond and avocado oils.
The Better You line-up includes Anti Fatigue, a hydrating and reviving eye emulsion to reduce the appearance of fine lines and puffiness. The light-diffusing formula comes in a liquid applicator with brush tip for proportionated application with each ‘click’.
Skin Perfect is a lightweight concealing and correcting formula that comes in a retractable jumbo pencil with a domed tip, and which melts with the skin for long-lasting efficacy, while Sunkissed Touch is a double ended jumbo pencil with a concealer on one end and a bronzer on the other.
For eyes, Faber-Castell Cosmetics launched Brow Perfect, a lasting natural browliner formulated according to the company’s pure2 beauty guidelines; Brow Bluff, an award-winning natural, vegan formula in a jumbo pencil for sculpted brows; Brow Control, which comes in a liquid applicator with bristle brush to effortlessly manage stray hairs; and Eye Catcher, a pure2 kohl formulation based on natural waxes, which comes as a slim retractable pencil with a 3mm lead diameter.
Perfume Touch-Up, meanwhile, is a creamy perfume balm with shea butter and vitamin E in a retractable, travel-friendly pencil shape, and Energizing Care combines a perfume stick on one end with transparent lip care on the other.
Rounding up The Better You are two nail products.
Fast Nail Care, a repairing and softening cuticle product, has a formula-saturated tip on one end to deliver the almond and avocado-oil enriched product and a ‘pusher’ end cap to gently ease back cuticles.
Finally, Groomed Nails is an intense white nail pencil made using calcium and silica to provide strong nail tops.
