The largest black-owned cosmetics company in the world has launched its first dedicated UK website: www.fashionfair.co.uk
The website will showcase the company’s award-winning beauty products, including Lace Lipstick (£16), which has been named one of the best nude lipsticks for dark skin on vogue.co.uk.
The website will feature its latest Rhapsody Collection, consisting of two semi matte lipsticks (both £16) in Swoon and Felicity, two crème lipsticks (both £16) in Spicy Plum and Catfight, a Lip Lacquer in Brilliance (£16) and a pigmented blush in Fervor (£18).
Along with the brand’s range of foundations, which features the Fast Finish Foundation Stick (£26), that is available in 18 shades for women of colour.
The President & General Manager of Fashion Fair Cosmetics Europe, Middle East and Africa, Ariel Roberts said: “We're incredibly excited to have launched a dedicated website here in the UK. Now as well as shopping at our retail stores across the country, our customers can also access their favourite products with a click of a button as soon as 24-48 hours.
“We listened carefully to our loyal British customers' needs and as well as including the full spectrum of our products, we worked hard to create a site that is clean, easy to navigate and features fresh content.”
As well as information about the history of the brand, the website will also feature a store finder to help consumers find their nearest high street store with a Fashion Fair counter.
The brand is looking to expand the website in the new year to include a ‘book and appointment’ system which will allow customers to book personalised services in-store and sign up for make-up masterclasses.
