Fashion brand Anine Bing reveals new edp Pure Noir

The new fragrance is said to represent the alliance of ‘softness and strength’

The eponymous fashion brand of Danish model Anine Bing has revealed a new edp, Pure Noir.

According to the brand, Pure Noir (£149) represents the alliance of ‘softness and strength’.

The scent fuses black baccara rose, papyrus and saffron with dark notes of guaiac wood and mahogany.

Speaking about the launch, Bing said the new fragrance was personal to her.

“It reminds me of my travels to all of my favourite cities around the world, staying at cozy boutique hotels and exploring new neighbourhoods,” she noted.

“It embodies the spirit of Copenhagen and Paris, which is rich with possibility. Pure Noir is a mysterious fragrance.”

The edp is available to shop in store and online via