Feelunique, the pure play British beauty seller, has become the first-ever beauty business to team up with the RangeMe sourcing platform.
By harnessing RangeMe’s logistical and operational services, the Sephora-owned retailer will gain access to products that are in demand among their customers.
The process will also streamline submissions and simplify discovery for retailers, and give access to RangeMe’s 200,000 suppliers.
“We aim to be as inclusive as possible for our customers and this partnership with RangeMe will help us have the most relevant products available,” said Feelunique’s CEO Sarah Miles.
“Our engaged customers have high expectations of us from providing trustworthy reviews and expert insights, to the latest trends and finding new favourites and discovering the products that make them feel unique.”
The tie up comes just six months after RangeMe made its debut in the UK market.
Its services are available to businesses in Europe, North America and the APAC region.
“Since launching in the UK and Europe last year, some of the biggest retailers have joined RangeMe and we’re delighted to welcome Europe’s leading online beauty retailer Feelunique to our community to transform their product sourcing experience,” added RangeMe’s CEO Nicky Jackson.
“This is also an extraordinary opportunity for suppliers to connect directly with Feelunique buyers and showcase their products.
“Our mission has always been to empower retailers and suppliers to be productive and successful whatever their objective.
“RangeMe offers retailers hyper-local choices as well as innovative global options.”