Pure Beauty

Feelunique devises new sampling service for shoppers

By Becky Bargh | Published: 23-Jun-2020

The new Beauty Kit offers a personalised service of five miniature products from premium brands

Premium online beauty retailer Feelunique has launched a new sampling service for its UK shoppers.

The new Beauty Kit service allows customers to choose five miniature products and build their own bespoke beauty bag.

Housed in a clear and gold travel bag, initially shoppers will be able to choose from 120 beauty products from 50 brands including Charlotte Tilbury, Benefit, Filorga and Caudalie.

The scheme is said to be the first of many sampling services set to launch by the e-commerce site, as more consumers move to shopping online during the coronavirus pandemic.

In a statement, Feelunique said its new services allow beauty brands to target new customers and lead to new purchases.

Sample sizes range from skin care, fragrance, hair, body, nail, cosmetic and sun care products.

To customise a kit, customers can visit feelunique.com/beauty-kit.

Read more about Feelunique’s website applications via the links below.

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