Beauty brand Baylis & Harding has appointed former Formula 1 racing driver Jenson Button as its first male ambassador.
The 38-year-old will front the campaign for the brand’s male grooming collections and promote its logos on his racing car, suit and helmet.
Collections include the Signature Men’s Black Pepper & Ginseng, Men’s sport Citrus Lime & Mint, Skin Spa Men’s and The Fuzzy Duck Men’s.
Commenting on the partnership, business owners and siblings Adrian and Tania Slater, said: “Jenson couldn’t be more for us.
“He adores his British details and is also great fun. He loves turning on the style but also knows the value of winding down and relaxing.”
Button’s career highlight came in 2009 when was crowned World Champion, driving for Brawn GP, and became the tenth British racer to bag the title.
He continued to race for about eight years, before stepping down from McLaren at the end of the 2017 season.
Since then, he has taken part in the Super GT Susuka 100km race and was announced this year as SMP Racing diver for the 2018-2019 FIA World Endurance Championship and 2018 24 Hours of Le Mans.
Button said: “For me, Baylis & Harding is an iconic British brand.
“I love the values of the brand and working with Tania, Adrian and the team has already been brilliant.
“The men’s range and the overall direction of the brand is really exciting and I am delighted to be part of the Baylis & Harding family. It’s a relationship I really believe will grow from strength to strength.”
Baylis & Harding has also partnered with British model and actress Kelly Brook and TV presenter Gemma Holmes.
