Fragrance Foundation announces US FiFi winners

Top honours for P&G, Chanel, Coty and BPI

The Fragrance Foundation has announced the winners of this year’s US FiFi Awards, held at the Lincoln Center in New York.

P&G Prestige’s Gucci Guilty fragrance walked away with four of the 30 awards including Fragrance Superstar, Fragrance of the Year – Women’s Luxe, Best Packaging of the Year – Women’s Luxe and Best Media Campaign of the Year – Women’s.

Chanel’s Blue de Chanel scooped the Fragrance of the Year – Men’s Luxe and Best Media Campaign of the Year – Men’s, while Issey Miyake’s L’Eau D’Issey and Jean Paul Gaultier’s Le Mâle were indicted into the Fragrance Hall of Fame.

There was also a special tribute to the late Elizabeth Taylor, who was posthumously honoured with a place in the Hall of Fame. The Fragrance Foundation also renamed its celebrity fragrance award the Elizabeth Taylor Fragrance Celebrity of the Year Award to recognise Taylor’s support and promotion of fragrance.

Here is a full list of the winners:

Consumer’s Choice Award

Men’s

Bath & Body Works Signature Collection for Men Twilight Woods

Women’s

Bombshell – Victoria’s Secret

Fragrance Superstar

Gucci Guilty – P & G Prestige

Elizabeth Taylor Tribute and inducted into the Hall of Fame

Fragrance Sales Breakthrough of the Year

Mary J. Blige and Carol’s Daughter Halle Berry

Elizabeth Taylor Fragrance Celebrity of the Year Award

Fergie

Editorial Excellence in Fragrance Coverage - Women's Scent Feature Winner

Allure – Poetic license, September 2010

Editorial Excellence in Fragrance Coverage - Men's Scent Feature Winners

Elle – Picking up his scent, December 2010

Marie Claire – Making scents for men, October 2010

Editorial Excellence in Fragrance Coverage - Women's Scent Bite Winner

Elle – Mix masters, September 2010

Editorial Excellence in Fragrance Coverage - Blog

Elle.com – An eau of our own, October, 2010

Technnological Breakthrough of the Year - Fragrance Creation & Formulation

Robertet Fragrances – "Seed to scent"

Technnological Breakthrough of the Year - Packaging Technology & Delivery Systems

International Flavors & Fragrances – Redken Radiant Sea Spray

Technnological Breakthrough of the Year - Information Technology

Firmenich – osMOZ iPHONE App

Bath & Body Line of the Year

Coco Mademoiselle Bath Essentials - Chanel

Interior Scent Collection of the Year

Jonathan Adler Happy Chic – The Maesa Group for Jonathan Adler

Best Packaging of the Year - Women's Luxe

Gucci Guilty – P&G Prestige

Best Packaging of the Year - Men's Luxe

Marc Jacobs Bang – Coty Prestige

Best Packaging of the Year

Women's Broad Appeal

Bombshell – Victoria's Secret

Best Packaging of the Year

Men's Broad Appeal

Herve Leger Homme – Avon Products

Best Media Campaign of the Year - Women's

Gucci Guilty – P&G Prestige

Best Media Campaign of the Year - Women's

Bleu de Chanel - Chanel

Perfume Extraordinaire

Givaudan for Untitled, Maison Martin Margiela

Fragrance of the Year - Speciality Brand - Men's

Banana Republic/Republic of Men Essence eau de toilette - Inter Parfums USA

Fragrance of the Year - Speciality Brand - Women's

Bombshell – Victoria's Secret

Fragrance of the Year- Broad Appeal - Men's

Herve Leger Homme – Avon Products

Fragrance of the Year- - Broad Appeal - Women's

Halle By Halle Berry Pure Orchid – Coty

Fragrance of the Year - Direct-to-Consumer

My Life By Mary J Blige – Carol's Daughter

Fragrance of the Year - Speciality Luxe - Men's

Tom Ford Azure Lime – Tom Ford Beauty

Fragrance of the Year - Speciality Luxe - Women's

Balenciaga Paris – Coty Prestige

Fragrance of the Year - Indie Brand

Six Scents Parfums: Series Three (Unisex) – Six Scents Parfums

Fragrance of the Year - Men's Luxe

Bleu de Chanel – Chanel

Fragrance of the Year - Women's Luxe

Gucci Guilty – P&G Prestige

Fragrance Hall of Fame - Women's

Issey Miyake L'Eau d'Issey - Beauté Prestige International

Fragrance Hall of Fame - Men's

Jean Paul Gaultier Le Male - Beauté Prestige International

Top Scorers of The Fragrance Foundation’s Online Certification Exam for Sales Specialists:

Fall 2010 Top Scorer: Amanda Markey, C.F.S.S. Nordstrom, Ross Park, Pennsylvania

Spring 2011 Top Scorer: Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, Minnesota

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