Fragrance Market Report: How can brands engage younger consumers in 2017?

Aware of the spending power of millennials, fragrance brands are increasingly targeting this attractive segment. But engaging the neglected teen market would be another wise move

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The global perfume market is poised to rise by 6.6% over the next five years (source: Euromonitor), with millennials – and their increasing demand for perfume and luxury brands – driving growth.

But this 18-34 age demographic is discerning. Millennials are looking for . . .

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