US shoppers are set to spend more than ever this holiday season, says research analyst NPD, partly due to a fortunate turn of events in the calendar, which provides four full weeks of shopping in the run-up to Christmas.
In its 2018 Holiday Intentions Study, NPD’s industry experts also forecast that beauty will be one of the sectors showing increased spending.
“Planned spending is flat in the clothing and accessories and food and beverage categories but there are notable increases in the home and beauty categories,” says the report, which cites innovation as the best way to stand out against the competition this year, particularly for the fragrance industry.
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