France gains new super-budget beauty brand Sooa

Leader Price has launched a range of beauty products with products selling for as little as 99c

French supermarket retailer Leader Price has launched a cosmetics own-brand called Sooa.

The retailer already offers a range of own-brand hygiene and personal care products, but this is a much larger range that will eventually comprise 200 skus, priced between 99c and €3.99.

In addition to soap, gel and shower cream, Sooa includes . . .

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