French brands increasingly stick to advertising rules


In the latest review by ARPP and Febea, the compliance rate of companies was assessed

French advertising watchdog ARPP (l’Autorité de Régulation Professionnelle de la Publicité) and French cosmetics trade body Febea have produced their second Advertising and Cosmetics review, which revealed an increase in compliance with advertising standards among beauty companies.

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The review measures the cosmetics industry’s level of compliance with ethical rules in advertising and aims to establish common criteria, the implementation of which will be assessed by the European Commission next year.


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