Fresh skin care opens Galeries Lafayette Paris pop-up

The US skin care brand opened a temporary retail space in department store Galeries Lafayette Haussmann last month

US skin care company Fresh set up a pop-up shop in Paris from 17-29 April to promote its face mask collection.

The space opened in the department store Galeries Lafayette Haussmann and featured a 6m high tree installed under the store’s domed roof.

Billed as the Fresh Beauty Kitchen, it offered clients a ‘playful and sensorial experience’, said the company, in which all of Fresh’s formulations were presented as if they were cooking-come-beauty recipes.

The stand also included a juice bar, with each juice mixture corresponding to one of the brands best-selling face masks, which contained ingredients such as black tea, clay and roses.

The Vitamin Nectar Vibrancy – Boosting Face Mask was the main product highlight in the pop-up. Around 50% of the formula is composed of an exclusive complex of oranges, lemons and clementines, which Fresh claims boosts the brilliancy of the complexion.

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