From WAGS to realness: How the hair extension conversation is changing

Dubbed the industry insider’s brand, The London Hair Lab’s co-founder explains why hair extensions have shed their taboo and are now part of the everyday woman’s beauty regime

Hair extensions have a reputation. From footballer’s wives to fake-looking weaves, the industry has had to fight its corner for years in order to be taken seriously by beauty circles.

But in 2015 that all changed, explains Irish entrepreneur Sarah McKenna, who co-founded wholesale hair extension business The London Hair Lab in May 2018, with business partner Danielle Pink.

A completely separate business, McKenna is also the owner of cult hair extensions salon chain Vixen & Blush, which today boasts 27k followers on Instagram.

“I remember magazines not wanting to feature us. They didn’t want to put hair extensions in their pages,” she recalls.

“Magazines like Harper’s Bazaar said they didn’t want to talk about . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies