Genderless beauty falls flat with shoppers, Cosmetics Business finds

By Becky Bargh 23-Nov-2021

Overwhelming majority believe gender representations of men in beauty campaigns are still relevant, and more want to see beauty products targeted at men

60% of respondents said they have never bought a genderless product for a man in their life

Gender-neutral or unisex beauty is a new standard that has been adopted by many cosmetic brands in the industry.

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From Fenty Beauty’s genderless make-up to anti-gendered fragrances from Boy Smells...

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