Celebrity hairstylist George Northwood has boosted his namesake hair care brand's eco-friendliness with the introduction of a new, recyclable pump.
Known for styling the locks of Duchess of Sussex Meghan Markle, as well as A-list clients including Rosie Huntington-Whiteley, Alexa Chung and Rachel Weisz, Northwood's Undone hair care line proved a hit with consumers over lockdown with its products tailored for natural-looking hair and housed in recyclable aluminium bottles.
Now, the UK-based brand is going a step further by adding a new recyclable pump, which will be incorporated into the existing bottles and is said to have been designed specifically for high viscosity products.
Northwood said: “We are keen to do whatever we can to reduce environmental impacts as we look to become one of the leaders in sustainability within hair care.
“Of course, it’s an incremental process, which won’t happen overnight, but this doesn’t stop us from committing to an ongoing plan of action.” Customers who have bought an existing product can also request a new recyclable pump free of charge via the brand's website.
The new pumps come as part of a fresh sustainability push for the luxury salon brand, as this month it is also launching the Dress Circle initiative, which invites salon visitors to bring along a piece of clothing they no longer wear to swap for another in a bid to tackle the waste produced by the £12.5bn worth of clothes that are said to be thrown away each year in the UK.
Consumers can shop the range, including shampoo, conditioner and styling products, from £12 at georgenorthwood.com.
