Givaudan introduces new Fragrance on the move sensory experience

Launched at in-cosmetics LATAM, this inspiring fusion of fine fragrances and cosmetics enables consumers to rethink their daily beauty routine

Givaudan Active Beauty has created "Fragrance on the move", an innovative concept including four products merging cosmetics and fine fragrances to enhance beauty and to provide inspiration, delight and astonishment.

Fragrance on the move leads the way for new beauty trends by bringing unprecedented innovation and revolutionary perspectives to the beauty industry.

As consumers begin to demand more than a regular skin routine, Givaudan Active Beauty developed four new products dedicated to one specific part of the body, combining more than 10% of fragrance, crafted by our fine fragrances perfumers in Paris, and skincare to enhance the daily beauty routine of customers.

Attraction: A neck and décolleté lotion to unveil new seduction supremacy
Featuring Megassane, a skin tone highlighter and Neurophroline, an overall skin stress control, Attraction protects the neck and décolleté while brightening the aura. The musky, spicy and woody olfactive notes will seduce you!

Perfection: A dry body oil SPF 20 to revive body's beauty
Featuring Nyamplung oil, a precious oil, Questice Liquid, a long lasting body cooler and Uniprotect PT-3, a powerful skin protector against UV, Perfection protects and repairs the skin from all external aggressions. Fruity top notes enhanced with several marine notes will leave you dreaming about summer.

Affirmation: A hair elixir to beautify the hair and leave a precious mark with its floral, fruity and woody olfactive notes!
Featuring ResistHyal, a 7-in-1 hair beauty enhancer, Kendi Oil, a miraculous oil and Glossyliance, a hair shine ingredient, Affirmation brings softness, hydration and volume to hair with a glossy effect.

Sensation: A light legs mist to let the freshness transport oneself
Featuring Evercool skin, an advanced cooling technology, Sensation has a unique long-lasting freshness power including aromatic, green and fruity olfactive notes that let consumers' feel invigorated and hydrated… glamorously.

Caroline Reverte, Formulation Project Manager, said: "We're delighted to reveal this range of new perfumed gestures with skincare benefits. These sophisticated textures are the accomplishment of a passionate collaboration between Givaudan's fragrances and cosmetic formulation teams with the purpose to offer a memorable sensory experience."

To validate the market suitability of this innovation, the Fragrance on the move box has been tested on a panel of over 1,600 consumers in 7 countries. The results are irrevocable: Fragrance on the move has been highly rated by all consumers who have expressed very high enthusiasm.

  • 67%* of all consumers like the concept with up to 90% of Brazilian consumers.
  • Brazilians demonstrate a real passion for perfume as 75%* of them want a higher dosage of fragrance in their cosmetic products.
  • 62% of consumers worldwide are willing to purchase the box, and for 66% of them, this is an innovation that brands should bring to the market.

Customers will be conquered by Fragrance on the move allowing them to renew their consumers' fragrance experience and affirm their beauty!

To find out more about Fragrance on the move, visit us at booth #H68 at in-cosmetics Latin America in Sao Paulo. For more information about Givaudan Active Beauty, please visit: https://www.givaudan.com/activebeauty.

*Source: Givaudan Active Beauty G-source survey 2018

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Givaudan Active Beauty (more information, website)