Green is the new black: Antipodes hits the road in taxi cab takeover

The New Zealand beauty brand has given ten London black cabs an on-brand makeover

Antipodes is bringing a whole new meaning to driving brand awareness.

Until 30 June, those in the UK capital will be able to hail ten black cabs that have been given a special makeover by the New Zealand beauty brand.

The taxis have been decorated with Antipodes’ distinctive green wallpaper print, while anyone that tips their driver will be receive a free Hosanna H2O Skin-Plumping Mini Serum worth £7.50.

Inside the cabs, the fold out seats present additional messaging about the brand and its products.

For consumers that share their experience on social using #antipodeslondoncab, they will have the chance to win one of 20 skin care packs worth £100.

The ramped up brand promotion comes at a time when Antipodes is expanding its range of natural and organic products.

Its latest launch is the Halo Skin-Brightening Facial Mud Mask, which contains volcanic mud from New Zealand, peony petal and antioxidant extract Vinanza Grape & Kiwi.

The mask is the first product from Antipodes to be certified vegan.

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