Visit HCP on booth B58 in Barker Hangar on February 27th – 28th to discover how your brand can benefit from HCP’s extensive expertise in stock and custom packaging for the colour cosmetics, skincare and fragrance industries. HCP’s renowned decoration capabilities offer endless creative possibilities, transforming packaging for any brand’s vision. Showcased at Make Up in LA are new collections including Fairy Wands, Rainbow Sprinkles, Solitaire and Chromatica.
The HCP stock Fusion Slim Wand is reimagined in the ‘Fairy Wands’ display with an array of stunning rainbow glitter finishes. This 8.6mm cup slimstick has a longer profile and weighted base to enable precise and comfortable application; whether to the lips, cheekbones or as a concealer.
Get a sugar-rush for HCP’s ‘Rainbow Sprinkles’ collection of Radii Round Pressed Powder Compacts with glitter storm decoration; featuring a suspension of brightly coloured floating sequins. Digitally printed designs of confectionary depict a super sweet look.
‘Solitaire’ showcases the Fusion Magnetic Palette, a luxurious stock pack, with a satisfying magnetic closure and ultra-slim profile. Displayed with an array of entrancing shimmering finishes; capturing a spectrum of hues.
An irresistible opulence and a new take on subtle shimmer and sparkle; perfect for limited edition or seasonal launches. The 8 well insert and applicator recess is beautifully enhanced with holographic foil.
HCP’s ‘Chromatica’ is presented with ultra-bright tropical designs; highlighting the opportunity to achieve vivid and detailed artwork on paper packaging. As more and more brands attract their customer base online, beauty packaging must no longer simply have shelf appeal, but be Instagram-worthy.
With fast turnaround of collections and a need to communicate a brand-story via packaging artwork and colour, HCP’s paper packs are a versatile choice to reinvent a pack, season on season.
Giving brands the opportunity to go to town with highly detailed graphics and vivid designs, this range of stock items enable full colour printing with special touches such as foils and spot UV to make logos pop.
The mascara category is a key product focus for HCP Group: creating a global synergy between full pack manufacturing in USA, China and Germany with HCP’s US and EU expertise in twisted-wire fibre brushes, as well as SIMP’s expertise in micro-precision moulded plastic brushes; designed, engineered and made in Paris, France.
Going a step further, HCP are also strengthening their offering by collaborating with global fillers to optimise application systems with the latest formulas. Mascara is the ‘magic wand’ of the beauty kit – HCP has made a serious investment in design to create plastic brush innovations using SIMP technology: ‘Infiniti’, ‘Spiki’, ‘Mini Spiki’ and ‘Punki’ are unique shapes that take mascara application to the next level.
Get in touch with your local HCP representative to schedule an appointment for Make Up in LA.
Booth B58|Barker Hangar
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