HCT Group to present the Future of Beauty at Cosmoprof Bologna

During MakeUp in LA, HCT Group invited customers and beauty industry professionals to join them in their Santa Monica offices for an interactive night that focused on their latest turnkey innovations and the premiere of their 2018 Future of Beauty campaign.

In true LA style guests walked down a pink carpet to enter the event and were met with tons of great photo-ops, local eats and signature drinks throughout the night.

From a walk-through turnkey library, to an innovation swatch station, event attendees were surrounded by bright digitised visuals and activations that spotlighted key experiences that will be seen during Cosmoprof Bologna.

For customers who could not attend the HCT MakeUp in LA event or for those who would like to see more, the company will be bringing the Future of Beauty to Cosmoprof Bologna attendees; this time, on a much larger scale.


Visitors will be fully immersed into the futuristic theme, with a walk through stock gallery highlighting recent innovations and key packages, a demo lounge where customers can watch live makeup demonstrations, a digital wall and exciting visuals scattered throughout the interior and exterior of the booth.

Cosmoprof Bologna will also mark the launch of The New Quintessentials turnkey collection and a brand new brush set that pairs perfectly with each formulation. With so much to see, this is an experience that you will not want to miss.

Visit Hall 15 Booth #22-F21 during Cosmoprof Bologna.

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HCT Group (more information, website)