Pure Beauty

Harvey Nichols signs retail deal with luxury CBD brand Apothem

By Becky Bargh | Published: 17-Oct-2019

The brand will be available on the retailer’s new beauty and wellness floor at its Knightsbridge store

Harvey Nichols has signed an exclusive retail deal with luxury CBD brand Apothem.

Launching today in the retailer’s new beauty and wellness floor’s Beyond Beauty department is Apothem’s product range comprising four CBD-infused skin and body care, as well as a range of products and oral drops.

The products are said to be blended from premium CBD and botanicals, which are designed to support and balance the body’s needs.

According to the brand, each product contains up to 8,000mg of CBD isolate, as well as ingredients such as arnica, white willow and echinacea to reduce swelling, relieve pain and stimulate the body’s immune system.

“CBD is becoming a larger part of our beauty and wellness industry, which has not gone unnoticed at Harvey Nichols, so we are thrilled to exclusively launch Apothem this October,” said Harvey Nichols’ Director of Beauty Jo Osborne.

“We truly believe in their research-driven results and are positive that our customers will be excited to shop the products.”

Alongside its debut range, the brand has introduced its 60 second wellness concept to help customers relax for one minute when using the products.

Apothem’s co-founder and CEO Amelia Baerlein described the products as an additional product to consumers’ everyday routines that they “didn’t know you needed”.

She added: “We’re creating a new kind of wellness, one that’s accessible, flexible and practical.

Available in the collection are Day, Lights Out and Defence oral drops, as well as Multi CBD balm, Recharge gel, Unplug bath salts and Sculpt body oil, which retail from £15-£290.

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