Has ‘clean’ beauty lost its appeal?

By Becky Bargh | Published: 2-Aug-2021

Consumer engagement with the beauty trend has dwindled over the last 12 months

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The ‘clean’ beauty trend has captivated the cosmetics market in recent years, while simultaneously splitting allegiances.

Brands have built their entire product line around the ethos, while LVMH-owned beauty retail giant Sephora has waged war on petroleum-based products as it aligns itself to the movement.

Although a divisive trend, ‘clean’ seemed untouchable as

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