Pure Beauty

Henkel expands Asia foothold with new J-beauty innovation hub

By Alessandro Carrara | Published: 16-Mar-2023

Henkel said the new hub is the latest milestone in the integration of Shiseido Professional, which it acquired in 2022.

Henkel, the German consumer goods company, has opened a new J-beauty innovation hub in Tokyo, Japan.

The space includes a research and development lab and a product evaluation studio, aimed at increasing its capabilities for product development and ingredient formulation.

Henkel said it will also allow the company to develop Asian and Western beauty fusion concepts, trends and solutions for consumers in Japan and Asia.

“Asia is a highly dynamic region generating many trends and innovations, especially in the consumer goods market, which we are expanding and leveraging globally,” said Carsten Knobel, Henkel CEO.

“With its inspiring and collaborative environment, our new innovation hub will help to accelerate impactful innovation and further strengthen our hair professional business in this strategically important region for Henkel.”

A colour observation room has also been created using a special lighting system to enable evaluators to consistently observe the colour of the hair.

Henkel said the new hub is the latest milestone in the integration of Shiseido Professional, after it acquired the business division in February 2022.

Schwarzkopf, which is also owned by Henkel, and Shiseido Professional staff members will both be co-located within the 1,400sqm premises.

“The J-beauty innovation hub strengthens our capabilities to develop brands and innovations in Asia for Asian consumers,” added David Tung, Regional President of Henkel Consumer Brands Asia.

“It is a game changer for our business and salon partners in Japan as well as in the leading Asian beauty markets of Greater China, Korea, Thailand, Singapore and Malaysia.”

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