US-based indie brand Herbal Dynamics Beauty claims eight spots in the Shortlist Showcase ahead of Pure Beauty’s annual product awards
Independent and clean brands are at the forefront of the rapid growth and evolution in the skincare space, changing where and even how people shop.
Herbal Dynamics Beauty, a rapidly growing brand focused on bridging natural botanicals and modern science, is aiming to take a pioneering role with an extensive and ever growing product selection.
The brand’s innovative position was recently highlighted in the Pure Beauty Awards’ shortlist showcase, a lineup of brands taking the lead in the preliminary rounds of voting. A total of eight Herbal Dynamics Beauty products are on the shortlist, spanning a full range of beauty categories.
One of the standout products featured in the Pure Beauty shortlist categories of “Best New Skincare Treatment” and “Best New Face Mask” is the Herbal Dynamics Beauty Hyaluronic Acid & Oat Overnight Recovery Mask.
Active ingredients like aloe, hyaluronic acid, oats, broccoli and tremella mushroom nourish, hydrate and soothe skin. Designed to be worn overnight (or even on long flights!), this powerful mask targets environmental stressors, signs of aging, and many other skincare concerns to reveal a glowing, radiant complexion.
Seven other HDB products are nominated in other categories as well, including:
Herbal Dynamics Beauty products are available on the brand’s website as well as Macy’s and Amazon in the United States. Herbal Dynamics Beauty also recently expanded into Europe partnering with FeelUnique and Douglas, two of the largest beauty retailers in Europe.
With 45 products and growing, the clean skincare brand plans to continue expanding with new product launches in the third and fourth quarters as well as additional retail partnerships to be announced.
For those interested in learning more, please visit www.herbaldynamicsbeauty.com or find the brand on Instagram @herbaldynamicsbeauty.