Highlander Partners buys ‘clean’ pioneer RMS Beauty

By Julia Wray | Published: 11-Oct-2021

The self-funded US brand said it had been waiting for the ‘perfect fit’

Highlander Partners, a Dallas-based private investment firm, has acquired RMD Beauty, the company claimed to have originated the industry shift to ‘clean’ beauty.

Charleston, South Carolina-headquartered RMD Beauty was founded in 2009 by make-up artist Rose-Marie Swift, following severe health issues. The brand is organic and uses raw, food grade and natural ingredients.

David Olsen, a Managing Director at Highlander whose prior experience includes a leadership role with Net-A-Porter, will assume the role of CEO of RMS Beauty.

Olsen commented: "Like Rose-Marie herself, the RMS brand is unique. It was the prescient first-mover in clean beauty and continues to push the industry with its formulation standards. Yet it also creates the highest quality and most effective products, as you'd expect from a master make-up artist.

"With these attributes, RMS has an opportunity to scale considerably.

"We intend to revamp the brand, strengthen and expand RMS' extensive retail relationships, drive the DTC business, and enhance and broaden the product assortment."

"I am beyond excited to partner with Highlander,” added Swift.

"Over the years, many firms have tried to invest in our brand, but we've been self-funded and profitable since day one, and we were able to be patient and wait for the perfect fit.

"Highlander's operational expertise and creative approach to investing are unique and unparalleled, and they believe in our core ethos. I look forward to a great partnership."


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