How are influencers responding to Covid-19?

In the midst of a global pandemic, all aspects of life have been affected and beauty is not exempt. But with disruption to events and product launches, how are influencers responding with their content creation? Here, marketing tracking platform Tribe Dynamics explains

Alex Rawitz

With shuttered shops, empty high streets and virtual consultations, the Covid-19 crisis has dramatically impacted all aspects of society, and the beauty influencer landscape is not exempt.

With disruption to events and product launches, marketing tracking platform Tribe Dynamics has analysed its data on influencers response online in the wake of the crisis.

Here the firm’s Content Lead for Reporting, Alex Rawitz explains its key takeaways, in both social channel usage and engagement, on how influencers have responded to Covid-19 with their content creation.

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