In a time where beauty brands are being forced to shut up shop due the coronavirus pandemic, now is hour to experiment with social media marketing. Here, ChannelAdvisor Director Jon Maury explains how beauty brands can make the most of these platforms
In these unprecedented times, beauty stores have been forced to close their stores and increase investment in online channels.
With more and more time spent at home, many beauty consumers are taking the opportunity to experiment with cosmetics brands and focusing on supporting their wellbeing through supplements and health products.
Here, Jon Maury, EMEA Managing Director at ChannelAdvisor explains how brands can experiment with online and build their digital communities.. . .
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