While bricks-and-mortar retailers face certain revenue hits as a result of temporary closures due to Covid-19, beauty’s digital-savvy direct sellers are remaining agile as they prioritise online sales and customer relationships.
Having shed its ‘ding dong, Avon calling’ image, Natura & Co-owned Avon – which today serves more than 50 countries and is a separate business to Avon USA – is leveraging its new-age digital-first representatives to keep sales ticking over during the pandemic.
An Avon spokesperson told Cosmetics Business: “Many of our Avon representatives already manage their
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