How beauty’s direct sellers are leveraging online sales during the coronavirus outbreak

By Lucy Tandon Copp 25-Mar-2020

With company representatives increasingly carrying out sales online, direct sellers are in a unique position during the Covid-19 pandemic

While bricks-and-mortar retailers face certain revenue hits as a result of temporary closures due to Covid-19, beauty’s digital-savvy direct sellers are remaining agile as they prioritise online sales and customer relationships.

Having shed its ‘ding dong, Avon calling’ image, Natura & Co-owned Avon – which today serves more than 50 countries and is a separate business to Avon USA – is leveraging its new-age digital-first representatives to keep sales ticking over during the pandemic.

Sign up for your free email newsletter

An Avon spokesperson told Cosmetics Business: “Many of our Avon representatives already manage their...

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business