How influential are celebrity collaborations?

From Khloe Kardashian to Patrick Starrr, beauty brands are capitalising on marketing collaborations

Sleek MakeUP launched its collaboration with Miss Fame earlier this month

With the ability to reach millions of consumers across the globe, social media has become one of the most successful marketing tools of a generation.

Today, brands, retailers and services alike are capitalising on the exposure social media allows and budgeting for huge collaborations with A-listers to gain the most traction.

But how influential are these partnerships on social media?

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business