How influential are celebrity collaborations?

By Becky Bargh | Published: 27-Mar-2019

From Khloe Kardashian to Patrick Starrr, beauty brands are capitalising on marketing collaborations

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With the ability to reach millions of consumers across the globe, social media has become one of the most successful marketing tools of a generation.

Today, brands, retailers and services alike are capitalising on the exposure social media allows and budgeting for huge collaborations with A-listers to gain the most traction.

But how influential are these partnerships on social media?

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