How should brands engage today's male consumer?

Published: 23-Mar-2015
Male Grooming

By being creative with marketing and delivering products that work

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In this week's The Final Word column, David Hildrew, MD and Founder of The Bluebeards Revenge, discusses how brands can more effectively engage male consumers.

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The men’s grooming brand has redesigned all of its packaging to improve recyclability and reduce waste

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