How to create the most appealing beauty packaging labels

Frontier Label's CEO reveals how beauty brands can effectively communicate a product's benefits on label and why clean and simple designs are the future

Jared Powell

With today's consumers being increasingly savvy and demanding to know what is in the products they use, communicating all the necessary information while standing out on-shelf is more important for beauty brands than ever.

Custom labelling company Frontier Label has created unique labels for a diverse range of beauty and personal care brands, from men's grooming with The Mailroom Barber Co to natural bath products for Revive Bath & Body.

Jared Powell, the company's CEO, tells Cosmetics Business his top tips for creating winning beauty labels and the design trends currently catching his eye...


How important are beauty product labels in today's market and why?

Today, more and more people are conscious of what ingredients are in the products they use. So, not only does a label have to . . .

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