How to sell summer fragrances

Perfume experts help your customers find the perfect scent for summer

Pure Beauty's selection of fragrance experts share their top tips for helping customers find their perfect match.


Marc Jacobs Daisy Sorbet

Step 1: Match scent to fashion

The Perfume Shop’s Brand and Marketing Manager Michelle D’Vaz says customers will benefit from wearing limited editions that will match the floral, bright and vibrant styles that are in style in the summer months. Marc Jacobs fragrances are renowned for following the trends of each season and the Daisy Marc Jacobs Sorbet Limited Edition is no different. The juice has top notes of pear and passion fruit, middle notes of wisteria and a base of cedarwood and violet wood. RRP £52, Coty Beauty, marcjacobsfragrances.com .

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