How to use the rise of digital to your advantage in retail

Over 52% of shoppers think retailers need to offer a more seamless experience between online and in-store shopping

Sam Rutley

High street retailers are increasingly looking for new ways to improve their turnover and keep up with e-commerce sales – but it’s becoming clear that battling against digital is not the best solution.

On the contrary: research published by e-commerce agency PushON has revealed that more than 32% of shoppers want to see digital features such as AI chatbots or virtual try-ons in store, making the shopping experience more seamless.

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