Huda Beauty, The Body Shop and Kylie Cosmetics named ‘most influential’ beauty brands on TikTok

With 1.7 million followers, Huda Beauty has been named the highest ranking beauty brand on the Gen Z-driven social media site

Huda Beauty, The Body Shop and Kylie Cosmetics have ranked as the top three ‘most influential’ beauty brands on TikTok.

The TikTok Influence Index, compiled by content marketing agency Digitaloft, revealed which brands . . .

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